RSS in chemistry article

Edward Vawter has recently published an article: RSS explosion in chemistry and science. It is disappointing to see that chemistry publishers are basically still just using RSS as a means of distributing their tables of content. Although it is better than nothing, as a researcher, what I really want is to be able to track specific information using arbitrary keywords and chemical ID numbers. The only way that I am aware of being able to do this is through MSN.

Thanks to Christina Pikas for the link.